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Cisco SMB Campaign
- The challenge: Cisco needed to reinforce its position as a leading networking and security vendor to small and medium businesses (SMBs). And it needed to help its partner resellers increase revenue through Cisco Meraki upsell and cross-sell opportunities.
- The strategy: I led the development of a Cisco demand generation campaign, “One platform, infinite possibilities” to show SMB customers how flexible Meraki platform solutions could empower business growth. I conceived of the campaign theme and guided the creation of a slew of content assets: videos, infographics, emails, social posts, landing pages, and sales enablement resources that Cisco partners and distributors could customize and activate.
- The results: The campaign quickly became the #1 most frequently activated partner campaign, used by hundreds of Cisco partner companies to generate opportunities and revenue
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